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Sales is allowed to talk to Engineering

Harm Slijkhuis
Harm Slijkhuis
Sales Engineer
2026-10-07

Uh oh, people used to say. Sales is talking to Engineering... every alarm bell goes off!

Because then there is a risk that Sales sells something that is not ready yet.

Right?

At DeltaProto we see it exactly the other way round.

Let Sales talk to Engineering as early as possible.

Because if an engineer talks to us before the PCB is ordered, we can still do something about component choice, availability, manufacturability, assembly or testability, for example.

Then maybe we do sell something that is not quite ready yet.

But we do help make sure it turns out right later on.

That is why we do not really believe in the split between "selling" and "engineering".

A good #protoPCBA does not start with the order.

It often starts with that first technical conversation.

So with us, the rule is:

Sales is allowed to talk to Engineering. Engineering is allowed to talk to customers. And everyone is allowed to get involved in the project if it makes the end result better.

Maybe that is not quite by the book.

But it works.

#HappyEngineering

Sales is allowed to talk to Engineering - image 1
📷 Sales talks to Engineering. At DeltaProto, the earlier the better.